About Wendy

A lifetime in travel, with a clear focus on Latin America.

I’ve worked in the travel industry for over 35 years, with the last 20 focused on representing Destination Management Companies across Latin America.

Before that, I worked as a travel industry trainer and then as a Product Manager building Latin America programs. Delivering training sessions and presentations has always been a big part of my role, and that experience really shapes how I work today.

I understand what tour operators need because I’ve been in that position myself.

How I work

I take a straightforward approach.

I get to know the tour operator properly. What they’re trying to achieve, how they work and what matters to them. That’s what allows me to match them with the right DMC partner.

I stay involved beyond the initial introduction. Whether it’s helping with content planning, supporting negotiations or stepping in when something needs sorting, I’m there when it matters.

You won’t get a generic recommendation. I only suggest partners I trust to deliver consistently

Experience

Experience that’s built over time

35 years in the travel industry
Over 20 years representing Latin America DMCs
Former Product Manager for UK tour operators
Extensive first-hand knowledge of destinations across Latin America

I’ve worked with everything from small, specialist operators to large-scale programmes. That range matters. It means I can adapt to what’s needed rather than taking a one-size approach.

What tour operators say

“Those early connections made a lasting impact and set us on a path of credibility and growth.”

Jessica Denninson

Latin Routes

“Wendy is a fountain of knowledge about Latin America and builds great relationships across the industry.”

Kirsty Williams

Humboldt Travel

“Her approach is both personal and professional, making her a dependable extension of our team.”

Stuart Whittington

Journey Latin America

Why Latin America

Latin America has been my focus since 2001.

It’s a region I know well and care about. Not just the destinations, but the people behind the product. That’s what makes the difference.

I spend a lot of time travelling, keeping close to my partners and staying up to date with what’s happening on the ground.

Training and presentations

Training is a big part of what I do, and one of the parts I enjoy most.

In-person sessions for teams and events
Online training where needed
Practical, relevant content that teams can use straight away

The goal is simple. Give people the confidence to sell Latin America properly.

Recognition

In 2024, I was awarded the LATA Achievement Award for Unsung Hero.

It was a real honour, and a reflection of the relationships I’ve built across the industry over many years.